Flywheel Definition

fly·wheel – ˈflīˌ(h)wēl/noun
A heavy revolving wheel in a machine that is used to increase the machine’s momentum and thereby provide greater stability or a reserve of available power during interruptions in the delivery of power to the machine.
The Flywheel Principle (“Good to Great” by Jim Collins):
“Picture a huge, heavy flywheel—a massive metal disk mounted horizontally on an axle…Pushing with great effort, you get the flywheel to inch forward… You keep pushing and, after two or three hours of persistent effort, you get the flywheel to complete one entire turn…You keep pushing…Then, at some point—breakthrough!  The momentum of the thing kicks in your favor, hurling the flywheel forward, turn after turn … whoosh! … its own heavy weight working for you.”

We started our journey in CRM a decade ago reselling SugarCRM (Customer Relationship Management), software that enables any business to build sales pipelines, keep notes on contacts and report on sales and marketing activities, amongst other things.  This is standard CRM speak to those of you who are familiar with CRM offerings.

What we found over a decade of working in this area was that most customers needed expensive customizations to create the best tool for their business. Customization requests ranged from building out detailed reports to creating customized workflows to fine-tuning international zip code logic. You name it, we’ve probably worked with a customer to find the solution that best suits their business. As we continued providing professional consulting services to our customers we started dreaming of a better way to achieve these goals. That’s what brought us to our most innovative product concept of all: Flywheel.

The concept behind flywheel is to use data mining and mobile technology to take the grunt work out of using a CRM system. Rather than asking salespeople to enter data themselves, Flywheel mines existing data to give salespeople actions they can take to make a difference.

It’s simple, yet it changed how we think about what we do. We’re excited to share more about Flywheel as we get closer to launch.

To request a demo click here.