Should I choose Salesforce or Flywheel for my sales/marketing solution?

It really depends on that your needs are – if you need a huge number of bells/whistles and are OK with the large upfront investment, Salesforce is a great choice.

However, if you’re looking for a sales/marketing platform that connects your systems right away and gets you up and running quickly/inexpensively – Flywheel is a much better choice. Flywheel is also built specifically for the manufacturing industry, so manufacturing-specific concepts and features are already built into the product. 

Below is a table that compares feature areas of the two products side-by-side.





Base CRM, Leads, Contacts, Opportunities

Account Management

Email Archiving from Outlook

Auto-Archive Email from Outlook

3rd party Addon

ERP/Quickbooks Integration


3rd party Addon

Dealer Management & Lead Routing

Email Marketing Automation

Requires “Pardot” Addon

Text Marketing & Automation

Requires “Pardot” Addon

Website Forms & Activity Tracking

Requires “Pardot” Addon

Marketing activity visibility for sales

Requires “Pardot” Addon

Mobile App

Manufacturing-specific layout

Lean Process Optimization App & Methodology

Per-User CRM Cost



Marketing App Cost Starts At




Yearly Upfront Payment

Monthly (no contract)


When Salesforce is a good fit:

  • You want access to large numbers of of 3rd party addons.
  • You have the finances and/or time to customize the platform and integrate it with your ERP system.
  • You are able to map your processes on your own and build workflows to automate them.
  • Cost is not an object and you want to buy your system from the largest CRM vendor worldwide.

When Flywheel is a good fit:

  • You want to optimize/automate processes quickly on install.
  • You want something built for manufacturing/distribution.
  • You want a one-stop shop for your sales/marketing tool, rather than a number of vendors who sell various addons.
  • Connecting to your ERP system is important out the gate.
  • You still want the ability to customize the system to fit your needs.
  • Cost/value is an important consideration for you.

Does Flywheel fit my needs?

Find out by taking the Sales Efficiency Assessment to find out if Flywheel could optimize and improve your processes!