About Flywheel

Flywheel is a product launched by DataSync Solutions, a long-time sales/marketing software company. We built Flywheel because we weren’t happy with the toolbox available to Manufacturers and Distributors. We became convinced that someone needed to build out a set of great tools for this industry.

Then we realized – why not us?

We set to work building on cloud technology from SugarCRM and Microsoft. We then began tailoring the solution to fit the particular needs of manufacturers and distributors, adding value from our experience working along side great companies.

What we have today is the culmination of a decade of learning by serving customers, understanding the marketplace of available technology, and learning how how the tools can be best used. We’re excited about serving a growing number of customers all across America, and look forward to hearing how we can help your business do more.

Quick Stats

Customers: 100+
Industry experience: 10+ years
Reach: Nationwide
Offices: Sioux Falls, SD, Denver, CO
Investment/backing: Bird Dog Equity Partners
Technology partners: SugarCRM, Microsoft

FlyWheel’s Vision is to build, deliver, implement and service every solution in a way that delights our customers to the extent that they can’t wait to share. And by Investing in increasing lovability and reducing pain points, we will help SMB manufacturing customers more easily traverse the changing technology landscape and do the good business they already do, better.

Flywheel’s Mission is help SMB Manufacturers and Distributors compete based on the strength of their current and future relationships and insight that comes from a combined view of the past and future sales orders of those relationships.

Why Flywheel?

As you accelerate down a freeway on ramp, there is a critical component under the hood of your car that is doing something simple yet critical. That component is your engine’s flywheel, a large gear that bolts to the front of your engine just above the crankshaft – your vehicle’s power source.

This gear exists for just one reason – to store momentum (or “rotational energy” according to Wikipedia).

Flywheels aren’t new, they’ve been a critical component of engines since the dawn of motors. Here’s what they looked like in 1802:

Trevithick’s 1802 Steam Locomotive Flywheel (Source: Wikipedia)

Old flywheels were big, unwieldy, and inefficient. Today’s modern flywheels are compact and power innovation:

BMW M5 Engine – the flywheel is at the front/center of the motor.
(Source: SeriousWheels.com)

Formula 1 Racing “Kinetic Energy Recovery System” flywheel system.
(Source: Wikipedia)

Flywheel came to business through “Good to Great”, a book we follow and principles we implement. In Good to Great Collins zeros in on the Flywheel Effect’s impact on great organizations:

The good-to-great companies understood a simple truth: tremendous power exists in the fact of continued improvement and the delivery of results.

Jim Collins

We chose the name Flywheel for our project because it fit what we do perfectly – we help Manufacturers and Distributors capture the energy the invest each day in their customer base and turn it into momentum they can use to grow using software. Software allows businesses to do more with less – it’s been that way since the first room-size computers started it all.


Today’s software runs on the cloud (e.g. no hardware to buy/maintain) and is accessible on almost any modern smartphone/tablet.

We went to the market, curated the best tools, then built a highly taylored solution that meets the needs of Manufacturers and Distributors. We will never be done with our quest to built the best toolbox for our customers – we are relentless in the pursuit of the best. As the tools we use evolve, so will our products. We are excited that you’ve found us, and we look foward to continuing the conversation.

Contact Us

8 + 4 =